Friday, January 24, 2020
Marijuana Essay -- Hemp Mary Jane Pot Weed
Marijuana Wether you call it Hemp, Mary Jane, Pot, Weed; it doesn't matter. It is still Cannabis Sativa, or cannabis for short. And it is still illegal. The use of marijuana as an intoxicant in the United States became a problem of public concern in the 1930s. Regulatory laws were passed in 1937, and criminal penalties were instituted for possession and sale of the drug. "Marijuana" refers to the dried leaves and flowers of the cannabis plant, which contains the non-narcotic chemical THC at various potencies. It is smoked or eaten to produce the feeling of being "high." The different strains of this herb produce different sensual effects, ranging from a sedative to a stimulant. The term "marijuana" is a word with indistinct origins. Some believe it is derived from the Mexican words for "Mary Jane"; others hold that the name comes from the Portuguese word marigu-ano, which means "intoxicant". The use of marijuana in the 1960's might lead one to surmise that marihuana use spread explosively. The chronicle of its 3,000 year history, however, shows that this "explosion" has been characteristic only of the contemporary scene. The plant has been grown for fiber and as a source of medicine for several thousand years, but until 500~ AD its use as a mind-altering drug was almost solely confined in India. The drug and its uses reached the Middle and Near East during the next several centuries, and then moved across North Africa, appeared in Latin America and the Caribbean, and finally entered the United States in the early decades of this century. Marijuana can even be used as "Biomass" fuel, where the pulp (hurd) of the hemp plant can be burned as is or processed in to charcoal, methanol, methane, or gasoline. This process is call... ...ke of argument - that marijuana has no medical value whatsoever, despite the fact that it has a several thousand year history of medical use and that a prescription drug is made from its primary active ingredient. Let's assume - for the sake of argument - that all these medical marijuana patients are just fooling themselves. Even in that case, what would we stand to gain as a society by punishing sick people and putting them through an already overloaded criminal justice system? Even if they are deluding themselves- what benefit is there to prosecuting sick people?" In conclusion to this, it is important to state that there have been hundreds of studies showing that smoking cannabis is potentially harmful to the brain and body and the same number of studies contradicting what these have stated. Bibliography Grolier Multimedia Encyclopedia 1996 Marijuana
Wednesday, January 15, 2020
A Study of Development and Analysis of Plasma and Lcd Tv Industry
(1) Title of the Research Work: ââ¬Å"A STUDY OF DEVELOPMENT AND ANALYSIS OF PLASMA AND LCD TV INDUSTRY AND ITââ¬â¢S IMPACT ON GENERAL CTV MARKET:- WITH SPECIAL REFERENCE TO MUMBAI REGIONâ⬠(2) Introduction: History and development of audiovisual medium: Perception is the frame of mind of a customer about a particular product or service which customer would like to avail. It is the way a customer look at anything. In short it is the process of perceiving about anything. Customer perception about any product or service is an important parameter in the whole marketing scenario and global economy as well. It contributes to the social, cultural, environmental, political and economic growth of the nation. Post-war mass communication and media studies have had two periods of radical change, the late 1960s-early 1970s and the1980s, of which the former was characterized by the rise of Marxism and the latter by its decline. These transformations did not take place simultaneously in all countries, but as a generalization this seems to hold true. For instance, Frands Mortensen (1994) recalls the year 1977 as the turning point when critical vocabulary in his work began, for the time being at least, to fade out. Mortensenââ¬â¢s fate was shared by many of the turn-of-the-seventies generation throughout Europe, the soixante-huitards or ââ¬â¢68ersââ¬â¢ as the French call them. As a result, some avoided radical thought altogether, denouncing their Marxist past; others changed to postmodernism, while a few still adhered to the Marxist project by trying to reshape it. However, they all had to keep abreast of the new 1980s generationââ¬â a generation more in tune with economies of deregulation, individualist policies and cultural anti-modernism. The 20th century has witnessed at least three periods during which the nature and status of moving images have been at the centre of more or less comprehensive cultural-theoretical concerns: one in the 1920s with the stabilization of the feature film and film art; one in the 1950s and 1960s with the emergence of full-blown television; and one from the 1980s to the present with the transformation of television, combined with the introduction of video and computer- based media. One of the underlying assumptions during this 70-year-debate boils down to the idea that if there is one thing that characterizes 20th-century culture, at least its latter half, then it is audiovisuality. It is this view that unites 1920s avant-gardists and cineaste-critics (e. g. Balazs 1982), 1950s and 1960s filmologists in France and Italy (e. g. Cohen-Seat 1961)who receded but were, unfortunately, overshadowed by Marshall McLuhan, and the 1980s postmodernists (e. . Kroker &Cook 1986). In the following discussion, I will, on the basis of this continuing debate, assume the centrality of image and sound media to our century. One of the key issues in audiovisual media theory, then, is concerned with accounting for this centrality of moving images in contemporary life. It is here, I argue, that the Frankfurt School may still prove helpful. In what sense is the 20th century the ââ¬Å"age of the imageâ⬠(Gance 1927) as well as that of the society of spectacle, entertainment and interaction? Or, how are the increasing audiovisual and aesthetic components of 20th century civilization interconnected? To answer these questions, media theory has to account for four major empirical phenomena and historical periods (for another synoptically view of the audiovisual 20th century, cf. Zielinski 1989): the birth and beginnings of film (The Age of Early Cinema, 1895-1915), the heyday of the standard feature film (The Age of the Classical Hollywood Film, 1920-1960), the replacement of cinema films by television as the major audiovisual medium (The Age of Paleo-television, 1960-1980) and the transformation of television in the new audiovisual landscape of, inter alia, video and multimedia (The Age of Neo-television, 1980-; the terms ââ¬Ëpaleo-ââ¬â¢ and ââ¬Ëneo-televisionââ¬â¢,coming from Umberto Eco, seem to have established themselves [cf. e. g. Casetti & Odin 1990]). Because these are understandably highly complex and still insufficiently explored issues, let me just give a cursory idea of the explanatory potential of Critical media theory: I will elaborate on the argument that each change of period ââ¬âfrom the early cinema to the Hollywood film, from the Hollywood film to paleo-television and from paleo- to neo-television ââ¬âinvolves expansion and intensification of some aspects of the general aesthetisisation of the everyday world To simplify matters for this essay, I shall attribute one single explanatory aspect to each change. First, what distinguishes the classical film of the Hollywood type from early cinema is the standardization of three major attributes: the length, type and screening time of the film. As a result, going to the movies means going to see a fiction film at a scheduled time. What this amounts to is to make film-viewing akin to attending more traditional spectacles such as theare, opera or ballet. In other words, it intensifies the spectacularity of films, for from now on moving images are to be received with more sustained concentration. The symbol for this new relation is perhaps first of all the film star, who functions as the imagined object of identifications and projections inherent in oneââ¬â¢s relation to the spectacle of films. Second, of the many differences between the cinema film and broadcast television, two are relevant in this context: moving images are privatized as they enter the home and their viewing becomes a daily pursuit. It is in this way that television, like the periodic press and broadcast radio before it, begins to bind the home incessantly to the outside world, which means a tremendous expansion of the interactive potential of moving images. What is new in these image-relations is perhaps captured best by the recurring, wave-like nature of such television programmes as news, fiction series or sport events; it is their ability a community or an audience out of them that crystallises their interactiveness. Third, the change from paleo- to neo-television mainly implies Americanisation, i. e. , commercialization in a multi-channel context, and seems to concern predominantly the development of European television. The struggle for maximising audiences forces channels to find ways both to attract viewers and to allure them to stay tuned. In this process, entertainment ââ¬â fiction more probably than fact, exciting fact more probably than non-exciting ââ¬â is likely to gain the upperhand. An application of Horkheimer and Adornoââ¬â¢s culture-industry theory to the Audiovisual 20th Century: the periods, the determinants of the changes of period and the corresponding paradigms crystallising the changes. 895-1915: The Age of Early Cinema : Spectacle: Film star : 1915-1960: The Age of the Classical Hollywood Film : Interaction: News, fiction series, sports event : 1960-1980: The Age of Paleo-television : Entertainment:TV commercial : 1980- : The Age of Neo-television Considering the commercial as the prototype of this trend, but it is such basic virtues of television commercials as non-seriousness (ââ¬Ënothing really matters that muchââ¬â¢) which in the Age of Neo-television tend to become universalised. Granting the centrality of audiovisual media in the 20th century and the heuristic contribution reading Dialectic of Enlightenment may make to our understanding of it, what other reasons could be offered after the adverse 1980s conditions in defence of the re-actualisation of the Frankfurt School in media and mass communication studies? To conclude, let me pursue two further arguments. First, dissatisfaction with French theorizing has for some time now made room for alternative strains of critical thought; this dissolution of the structuralist and post-structuralist dynasty (cf. Steinman1988 on its repercussions on US film and television studies) has benefitted, among others, American pragmatism (Rorty), Soviet semiotics (Bakhtin) and the Frankfurt School (Adorno). As a matter of fact, it has been argued (Hohendahl 1992) that since the 1980s Adorno has become more popular as a research subject than he ever was at the peak of the student movement. Second,if one is to believe the opinion of the majority to be gathered from a recent survey of the field (Levy & Gurevitch 1993), the mass communication research community, especially its US quarters, have been seized by a sense of disorientation. The name of the malaise is marginalisation: media scholars feel as if they are out of touch with more established disciplines (what is more, this feeling is supported by prevailing citation patterns of the field; cf. So 1988). There is no panacea for the situation because the discipline is filled with contradictory pressures, but one could argue, like Graham Murdock (1991), that mass communication research should regain its contact with the general project of the human sciences, which is the historical study of modernity. It is especially here that the tradition of the Frankfurt School, as the ases of Jurgen Habermas and others exhibit, has not reached the end of its journey yet. It is in this sense that the intimate relationship between audiovisuality and what has been termed the ââ¬Å"Short Twentieth Centuryâ⬠(Hobsbawm 1994) turns into one of the key avenues by which media studies can approach and contribute to the study of modernity and its contemporary vicissitudes. (3) In dian television industry The Indian Television industry is going through turbulent transformation. Companies are relooking at their strategies and are desperate for growth. The entrenched position of the Indian market leaders in CTVsââ¬â¢ like Videocon, BPL and Onida has been challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony, Philips and Sharp; some in a perceptible way and others threatening to do so. The changing environment demands fresh thinking to gain the cutting edge advantage. This study attempts to look at the various customer perception oriented factors operating in the PLASMA and LCD television industry irrespective of the brand of the television Indian or Imported. (4) New developments in CTV industry: An introduction of PLASMA and LCD television in the TV market: Technology may have blurred the differences, but television viewing is more than just about watching moving images. Once youââ¬â¢ve made the right choice, the picture is clearer. Choosing a television set can be quite a daunting task especially if the customer is looking for an LCD or plasma. Choices abound and there are some myths about the technologies, too. Unlike what many believe, there are major differences between the two types and you canââ¬â¢t substitute one type for the other merely on their looks. To be honest, there isnââ¬â¢t much of a hood to look under. But inside the sleek and thin exterior, plasma TVs employ a matrix of tiny plasma gas cells that are charged by precise electrical voltage to create a picture. In the case of LCD panels, liquid crystal display make up the screen. Imagine liquid crystal pressed between two glass plates to which varying electrical charge is applied to create an image. Thatââ¬â¢s an LCD television. Despite the advances made in LCD and plasma technology, however, there are experts and gamers (they really do use TVs a lot) maintain that CRT (cathode ray tube or our regular TV) still offers the best quality. Depending on customerââ¬â¢s budget and his requirements (maybe in that order of preference), the choice of an LCD or plasma TV will vary. One line of thinking insists that for basic home theatre requirements, plasma screens are slightly better since they can render black better than LCD TVs. This means that the contrast and, therefore , the level of detail on a plasma TV would be better. The reason LCDs cannot achieve as true a black as plasma TVs can has to do with the liquid that is backlit and does leak a little. Improvements are happening all the time and in due course, this should be rectified, but by then, plasma may have become the predominant choice. In addition to the above, one of the major factors in favour of plasma TVs is their better viewing angle. This allows viewers to sit at acute angles and still get a clear picture. But itââ¬â¢s not all bad for LCD TVs. One of the biggest advantages they have over plasma TVs is the price . But even technically, there are some advantages that an LCD TV offers. For instance, LCD TVs have higher native resolutions than plasma TVs of the same size. What this means is there are more pixels on the screen and if you are one of those who like to see every minute detail, an LCD may offer more. Of course, this also depends on the source and an ordinary cable TV connection wonââ¬â¢t let you notice the difference. The one myth about LCD TVs that doesnââ¬â¢t hold true for new generation models is the ââ¬Ëblurââ¬â¢ that was noted in fast scenes or when watching sports (more noticeable when watching a car race as opposed to cricket or snooker! ). This has improved significantly and the difference between a plasma and LCD in this regard is almost negligible. The running cost of a TV is something that many donââ¬â¢t consider. With increasing screen sizes, the power consumption will also increase and in this regard, LCD TVs outscore plasma TVs once again. LCD TVs are said to consume up to 30% less power than plasma TVs. An another downside that plasma TVs suffer from is the screen burn-in. For whatever reason (and we cannot really think of a reason good enough), you leave your TV on with a still image (say you paused a movie), there is a chance that the ghost of this image may get burned in permanently on the screen. Which means that even if you turn it off, a faded image of this will be visible. While newer generation Plasma TVs suffer less from this ailment, it hasnââ¬â¢t been entirely eradicated. And if you are wondering about TV channel logos, they are translucent and donââ¬â¢t leave the same sort of ghost behind! When you are looking at plasma or LCD TVs, you may come across a piece of information that says ââ¬Å"60,000 hoursâ⬠or some such number. This is the time for which your plasma TV will have optimum brightness after which it will start to fade off. In case of plasma TVs, the accepted duration ranges between 30,000 and 60,000 hours while in case of LCD TVs, it is virtually guaranteed for 60,000 hours. If you actually convert this to days, it works out to about 2,500 days or about six years of continuous viewing. * LCD TVs offer more pixels and so you can see more minute details * LCD TVs are said to consume up to 30% less power than plasmas * Plasma screens render black better than LCD TVs. The contrast and level of detail are therefore better * Plasmas offer better viewing angles. It allows you to get a clear picture even from acute angles. Hence after having the preliminary information we get convinced that, it is the customerââ¬â¢s perception which finally takes decision about the type of TV to be purchased. (LCD OR PLASMA TV) 5) Exact nature of the study: As because the differentiation from the customerââ¬â¢s point of view, is no more existed as far as the PLASMA AND LCD television field is concerned, the researcher is interested to find out the perception oriented competent parameters(dominant areas) which are driving the PLASMA AND LCD television market in Mumbai regio n. In doing so, the researcher will be surveying the customer, user and dealers (retailer) in Mumbai market to analyse the PLASMA and LCD television market. (6) Objectives of the study: a)To identify and analyse various factors influencing the purchase of TV set by the customer. )To differentiate the factors between PLASMA TV and LCD TV. c) To study the impact of new developments (PLASMA TV and LCD TV) on traditional CTV market in Mumbai region. d)To study the current scenario of various companies manufacturing and marketing PLASMA and LCD TV and normal CTV in India. e)To understand the customersââ¬â¢ preferences about the various parameters of PLASMA over LCD TV. IMPORTANCE AND NEED OF THE STUDY: A) Now a days the PLASMA and LCD TV manufacturing and marketing Companies are relooking for the best strategies and are desperate for growth. B) This study will provide the preference of the customer in the changing marketing environment. C) This study will provide the complete knowledge about the factors influencing customersââ¬â¢ preference to the CTV market. D) It will make the supplier alert about his own strengths and weaknesses and ultimately will give an insight to enhance his sales in the market. Also the supplier will be aware about favourable and unfavourable factors of the customer which influence on the profitability of the industry. E) It will be witnessing a new scenario with a new market profile. F) To the layman, however, itââ¬â¢s not the technology and how it works that matters but itââ¬â¢s the quality of the TV that he is worried about. Both LCD and PLASMA TVs offer excellent picture quality. But obviously both have their pros and cons. With this study the producer will get an opportunity to understand the same. Significance of CUSTOMER PERCEPTION in TV MEDIUM: 1)To offer better quality of service to the customer after knowing the perception about the product. 2) It would be more convenient to design better Marketing strategy. 3) Provide fast response to the customer (7) Research Methodology Research Design Research Methodology includes the type of primary and secondary research used for this project i. e. the way in which the data are collected for the research project. The methodology will also include the plan for sampling, the relevant field work and the analysis tools to be sued to interpret the data so collected. Methodology refers to more than a simple set of methods; rather it refers to the rationale and the philosophical assumptions that underlie a particular study. This is why scholarly literature often includes a section on the methodology of the researchers. A Research Design provides the framework to be sued as a guide in collecting and analyzing data. Research can be Exploratory, Descriptive or of Casual type. Amongst this Descriptive Research Design has been chosen to carry out this project. Descriptive Research is carried out with definite objective(s) and hence it results in definite conclusion. This research tries to describe the opinion of the respondents on the selected topic of the project. Hypothesis: 1) Customer prefer LCD TV over PLASMA TV. 2) There is a significant impact of PLASMA and LCD TV on the sales of general CTV. Universe of the Study: The universe of the study is all customer, user, dealers(retailers) in the Mumbai region only. Sampling Plan : About 100 customers(mix of perspective customers and users) and around 50 retailers will be selected as a representative sample from all over Mumbai. As the study is limited to Mumbai city, all the samples will be randomly selected from Mumbai city only. Census is the process of obtaining response from / about each of the member of the population which is not always possible due to the various constraints to the researcher like time, cost etc. In such situations the alternate method of data collection is sampling. Sampling is the process of selecting a subset of randomized number of constituents of the population of the study and collecting data about their characteristics, facts and opinions. Sampling takes lesser time to collect data at lesser cost and also as the data is less its accuracy often increases as compared to huge data. Sampling methods can be classified into probability and non-probability sampling. In probability sampling each unit in the population has a probability of being selected as the unit of the sample which varies as per method of probability sampling is chosen. In non-probability sampling there may be instances that certain units of population will have zero probability of selection because the interviewer considered his / her own judgment, convenience and bias for the selection of the sample units of such sampling. Though the probability sampling gives better accuracy in terms of confidence level of the inferences of the study, there are many practical difficulties in fully executing it6. Further, the sample can also be stratified based on the various governing variables. Appropriate questionnaires will be structured and circulated amongst the sampling units. Sampling Tools The Primary Research shall be focused on Survey, Expert Consultations and Qualitative Research which will include in depth interviews, The specific tools will include. â⬠¢ Questionnaire â⬠¢ Personal Discussions / Interviews schedules. Data collection Data is the basic input to any decision making process in a research study; processing which gives the statistics of importance of the study which can be categorized in to primary and secondary data. A) Primary data: Primary data may be collected from customer, user, dealers (retailers) through schedules and questionnaires. B) Secondary data: Secondary data can be traced from office record, journals, annual reports and other office documents. Analysis & Interpretation of Data: Statistics is the art and science of collecting, analyzing, presenting, and interpreting data7. The reason for analyzing data is to understand the variation and its causes in the phenomenon. Since variation is present in all the phenomena, knowledge of it leads to better decisions about a phenomenon that produces the data. It is from this perspective that the learning of statistics enables the decision maker to understand how to draw conclusions about the large population based upon information obtained from the sample. For the purpose of this research: the thought process that focuses on ways to discover, manage, and decrease the variation present in all phenomenon is statistical thinking; data is the collection of observations of variables of interest while the population is the collection of all elements of interest. This research study is focused on statistical theory in formulating and solving problems. Descriptive as well as inferential statistics methods will be used in the research; descriptive statistics will include graphic and numeric method both. Limitations of the study: a)The geographical location of the study is limited to Mumbai city only. b) Only the impact of PLASMA and LCD TV on general CTV market will be studied under the proposed research. c) Brand differentiation of all available TV sets in the market will not be considered. d) Technological aspects will not be covered in the study. e) The study is limited to the customers in the age group of 25 to 35yrs. 8) Plan of Work |SR. No. |Particulars of proposed research work |Duration (Months) | | | | | |1. |Collection of Primary Data. |4 | |2 |Collection of Secondary Data. |4 | |3 |Typing the Manuscript. |2 | |4 |Proof Reading. |2 | |5 |Development of Analysis Plan. |4 | |6 |Data Interpretation. 1 | |7 |Drawing Conclusion. |2 | |8 |Drawing Suggestions. |1 | |9 |Miscellaneous work. |4 | | | | | | |Total |24 | (9) Chapter Scheme Chapter 1: Introduction: History and development of audiovisual medium: This chapter deals with the historical development in the audiovisual medium and evolution in the field of TV industry. Chapter 2: Indian television industry This chapter covers the actual progress in the modern age in the field of television in India. Chapter 3: New developments in CTV industry: An introduction of PLASMA and LCD television in the TV market: In this chapter, specifically the advancements in TV industry in terms of PLASMA and LCD television and their pros and cons will be explain in detailed. Chapter 4: Exact nature of the study: Here, the emphasis will be given on the latest developments in the field of TV Industry (including PLASMA and LCD TV. Chapter 5: Objectives of the study: This chapter covers the basic objectives behind conducting the study. Chapter 6: Analysis and interpretation of Data: This chapter deals with analysis of data using suitable statistical tools and the presentation of the same. Chapter 7: Conclusion and recommendations: In this chapter the conclusion will be drawn on the basis of data analysis and the recommendations shall be presented. Bibliography: Appropriat e bibliography will be given at the end of the report for all secondary data in the theses.
Tuesday, January 7, 2020
All Quiet On The Western Front And Night - 1828 Words
Long Essay #1 In the two books we read in class, All Quiet on the Western Front and Night we see that the two world wars of the twentieth century produced unprecedented destruction to human life. We see this because in Remarqueââ¬â¢s All Quiet on the Western Front, he says that after witnessing bodies getting blown up, people getting shot, things burning down and loud noises every day, he was forced to realize that he no longer belonged to the society that he came from. He realized that he now belonged to the world of war and that even if he tried to go back to his home, there would be nothing left for him to go back to. Throughout the books he makes references that his family becomes the people he was fighting with, even the people he was fighting against because they were the only ones who understood what he was going through (Remarque, 1929). He and his family no longer kept in contact and so he was basically in the world alone with no practically no loved one to lean on. The same goes for t he Ellie Wieselââ¬â¢s Night. Ellie gets taken away from his family and forcibly put into a concentration camp in which he never knew existed. The camp life was harsh and brutal. He saw sons killing their fathers for food and people dying every day simply for the lack of water. He was forced to do hard work and take long journeyââ¬â¢s in which had the intention of killing him and his counter parts because they were Jewish. He no longer spoke to his mother or sister and his father had just died.Show MoreRelatedIntimate Relationship in All Quiet on the Western Front by Erich Maria Remarque892 Words à |à 4 Pagesfor a widening and deepening of life, for increased appreciation of all one sees and experiences. It should equip a person to live life well, to understand what is happening about him, for to live life well one must live with awareness. This quote is from Louis Lamourââ¬â¢s autobiography, The Education of a Wandering Man. Out of the pieces of literature read during t he English I course, the war novel All Quiet on the Western Front best exemplifies this standard of education. There are various qualitiesRead MoreAll Quiet On The Western Front1069 Words à |à 5 PagesAll Quiet on the Western Front tells the story of the young Paul Bà ¤umer, a man of 19 years who enlisted with his classmates: Kropp, Mà ¼ller, and Leer. Together with a few others, these men formed the Second Company of the German Army. The story of these young men is a tragic one, full of few laughs and many sorrows. Throughout the story, the author demonstrates the undying loyalty that grows between the protagonist and his friends, specifically Kat, another member of the Second Company. 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Paul Baumer, the young German protagonist of All Quiet on the Western Front becomes a memberRead More All Quiet on the Western Front by Erich Maria Remarque Essay578 Words à |à 3 PagesAll Quiet on the Western Front by Erich Maria Remarque All Quiet on the Western Front was written in a first person style. The story was told by Paul Baà ¼mer, a nineteen year old student, convinced to enlist with the German army by his schoolmaster, Kantorek. Along with many of his friends from school, he is trained under Corporal Himmelstoss, a strictly disciplined commander who dislikes Paul because of his defiance. When sent to the front, Paul, along with his other friends, made new friendshipsRead MoreNot So Quiet By Helen Smith988 Words à |à 4 PagesThe truth was that there was a great divide between the two fronts. The war front, fields bloodied and smear with greasy mud. The home front, standing tall with pride, patriotism, and power. 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In the short note before Chapter One, Remarque lets the reader know exactly what themes he intends. War is a savage and gratuitous evil, war is unnatural, and war is responsible for the destruction of an entire generation. Remarque is very clear on the strength of his themes, and uses graphic imagery to convey to the reader the physical and psychological impact that war
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